Blow by Blow |  Color and Dry Bar

A new, North Shore, next-generation beauty salon asked for new branding and that its identity portray it as a unique and relaxed destination that was also elegant and upscale.  The  branding needed to convey a fine balance between high-quality service, elegance and affordability. The brand needed to feel upscale, simple, elegant and approachable, and the result was a logotype that used a neutral color palette. The result was a successful business launch of this North Shore beauty destination known for its unique modular service menu where men and women can customize desired services based on their needs and time.  

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