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culture and arts
rebranding: logo and marketing materials 

History Center Lake Forest-Lake Bluff

The Lake Forest Lake Bluff Historical Society was rebranded to accentuate its modern approach and created an identity that attracted new members and patrons.  The goal was to make sure it encompassed the Society’s mission — to connect people over historical events, people and buildings through exhibiting, preserving, sharing and celebrating history—while highlighting its new location, modern look and features.  Working closely with the organization’s key stakeholders a modern logo identity that spoke to how the Society connects people in dynamic, new ways was created. 

Logo Development


Branding Guidelines (few sample pages)

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Newsletter Cover


Newsletter Sample Spread


#10 Size Trifold Brochure for Studio 509


#10 Size Trifold Brochure for Planned Giving


Email Blast for Upcoming Program


Before Rebranding

Lake Forest Lake Bluff Historical Society 

The Challenge 

Prior to rebranding and renaming the organization, the Lake Forest Lake Bluff Historical Society was trying to appeal to a younger audience. Designed marketing pieces to be fresh, contemporary and fun in feel. 

RollFold (5.5x8.5 Finished Size)
Membership Brochure

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