History Center Lake Forest-Lake Bluff

The Lake Forest Lake Bluff Historical Society was rebranded to accentuate its modern approach and created an identity that attracted new members and patrons.  The goal was to make sure it encompassed the Society’s mission — to connect people over historical events, people and buildings through exhibiting, preserving, sharing and celebrating history—while highlighting its new location, modern look and features.  Working closely with the organization’s key stakeholders a modern logo identity that spoke to how the Society connects people in dynamic, new ways was created.