point of sale, packaging and marketing tools
Anderson House (aka Frontier Soups)
Created on-brand sales/marketing materials for a newly-launched soup and dip/baking mix company called Anderson House Foods. Initially designed eye-catching sales and marketing tools, then branched into creating impactful point-of-purchase elements as well as designing new packaging for their dip/baking mix division to align with their soup package branding.
8.5x11 (Finished Size) Trifold Brochure
Dip/Baking Mix Package Design
Prior to the recent rebranding, designed two soup mix lines (Hearty Meals and Homemade in Minutes) and Baking/Dip mixes along with the marketing collateral. Overall branding was to give a homemade, warm, feel-good essence. It was more color-saturated so it would have a strong shelf presence and the cello bag packaging reveals the all natural ingredients. Initial rollout of packaging saw an increased revenue of 20%. Also designed ads, shippers, displays, trade show graphics, postcards, brochures, etc.