food industry
point of sale, packaging and marketing tools
Anderson House (aka Frontier Soups)
Created on-brand sales/marketing materials for a newly-launched soup and dip/baking mix company called Anderson House Foods. Initially designed eye-catching sales and marketing tools, then branched into creating impactful point-of-purchase elements as well as designing new packaging for their dip/baking mix division to align with their soup package branding.
8.5x11 (Finished Size) Trifold Brochure
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Dip/Baking Mix Package Design
Previous Branding
Prior to the recent rebranding, designed two soup mix lines (Hearty Meals and Homemade in Minutes) and Baking/Dip mixes along with the marketing collateral. Overall branding was to give a homemade, warm, feel-good essence. It was more color-saturated so it would have a strong shelf presence and the cello bag packaging reveals the all natural ingredients. Initial rollout of packaging saw an increased revenue of 20%. Also designed ads, shippers, displays, trade show graphics, postcards, brochures, etc.
Sample Hearty Meals Soup Mix packaging
(Designed complete line of 14 SKUs)
Catalog Cover and Spread Example
Rollup Banners for Trade Show Booth
Store Display
Dish Towel Design
